MODULES AVAILABLE
MODULE 1
Exporting into Canada and the USA from various countries (Australia, Brazil, South Africa, New Zealand and Argentina)
What will the seminar cover?
- The need to export
- Why the North American market is important
- How to export professionally
Two Distinct Markets:
Canada
- Pricing, quality, wines in demand
- How the Government system works including directions on LCBO buying and other provinces
- Labelling and packaging
- Logistics including shipping, FOB costs
- Agents and distributors
- Commission structure Store system and merchandising by country/private stores and government stores
- Brands in the market
- Reviews and accreditations
USA
- Role of agents, distributors and wine stores
- What States are important
- Labelling and packaging - different from Canada
- Mark up and commissions
- Brand in the market
- Review system accreditations
- Shipping and distribution/warehousing
- Pricing and completion from other markets
Group Marketing Concept - the Advantages
- Shows
- Distribution
- Representation
- Competitions
- Credibility
- Individual supplier attention
- Costs
MODULE 2
Wait staff training and team building
- SWAP Method - service, watching, waiting, payment
- TAP Method - timing, awareness, procedure
MODULE 3
Wine appreciation, presentation, tasting and selling to clients
MODULE 4
Whiskey appreciation, presentation, tasting and selling to clients
